Healthcare Branding for Health Insurance Companies: What to Look for in an Agency

Insurance branding strategy meeting with professionals reviewing brand concepts and marketing materials

If I were hiring an agency to brand a health insurance company, the first thing I would want to know is whether they understand how that company actually makes money. Are you selling directly to consumers? Building a Medicare brokerage? Recruiting agents? Developing referral relationships with medical practices? Those are different businesses with different audiences, […]