Dawn Platt

The logo tells Dawn’s story. The mature oak was inspired by the grand oak trees of Alva, Florida, her hometown, and stands for deep roots, wisdom and the strength to weather change. Inside the tree sits an AV monogram built from her grandchildren’s initials, so the brand she is building carries their legacy at its center. A classic serif wordmark and a DP monogram complete the custom logo system, giving her a mark that feels credible to executives and warm to families.

We made Dawn Platt, Dementia Care Strategist the master brand, then built two sub-brands under it. The Virtual Dementia Coach speaks to families looking for one-on-one guidance. Dementia Advisory Group is the corporate side of her work as a consultant, speaker and educator for senior living and healthcare organizations. Each audience gets a clear path, and every piece still reads as Dawn.

A 14-page brand guide documents the full identity: the logo system and clear space, a palette of Honorable Blue, Evergreens, Little Boy Blu, Romaine, Charcoal Ink and Warm Ivory, and a type system pairing Cormorant Garamond, Montserrat and a script accent. We designed a custom icon set drawn from Dawn’s career and personal story, including a compass, key, scales and lavender, plus direction for imagery and her voice and tone. It keeps every future piece of her healthcare brand consistent.

We designed and built dawnplatt.com as a custom healthcare website with a clear split from the first screen: For Families and For Organizations. Families find dementia coaching with clearly explained options. Organizations find consulting, training and speaking services. An About page documents her recognition from Senior Housing News, NCCDP and the Florida Senior Living Association, and dedicated pages cover her podcast, The Disappearing Mind, and resource hubs for both audiences.

We set up online booking so families and organizations can schedule a complimentary discovery call right from the website. We also set up branded email addresses for each part of the brand and forwarded them all into one inbox, so Dawn has one simple place to manage every inquiry. It is a lightweight version of the systems we build for healthcare practices.

We designed PDFs that put Dawn’s knowledge in families’ hands, led by Understanding Alzheimer’s Disease, a free 9-page family guide. It walks families through what Alzheimer’s is, the difference between normal aging and changes to notice, what to expect at a medical evaluation, everyday support strategies, and the questions to bring to the doctor. It doubles as a lead magnet for her family coaching. See more of our healthcare marketing materials.

We created custom images for the website, speaking and social that follow the brand’s imagery style: a “clear path forward” through arched halls in her blue and green, Dawn on stage in front of her logo, coaching scenes with families, and an embossed seal on a brand book. Every image reflects her expertise without feeling clinical.